Chris Lee + Intel: House of Emotion

BTS Video

Intel and Chris Lee, famous Chinese entertainer and fashion idol, released “Rainy Day, But We Are Together”, the first music video using Intel AI technologies. I worked with OFFICIAL to create the main title and lower thirds for their behind the scenes piece.

Chris Lee's music video makes use of the latest intel facial tracking data to help create pinpoint tracking for the visuals in the piece. For the graphic treatment I wanted to embrace the use of embellished scanning and tracking points as design elements used to bring on the main title and lower thirds throughout the piece. There are tracking marks that appear on the subject's faces while the lower thirds animate on, but I don't think I was successful in making it more apparent. Slightly too subtle which is a bummer since I think it really ties the subject to the lower third that represents them.